by Elizabeth Schlicht, CAE | Dec 28, 2020 | Acumen Blog, Membership
Membership renewal and retention is top of mind this time of year for many associations and this year in particular brings a bit of uncertainty to many as we prepare to see the impact of COVID-19 and the pandemic’s economic toll on the industries we serve. Marketing...
by Betsy Smith, CPA, MST | Sep 9, 2020 | Acumen Blog, Membership
Caring is connecting; caring is relatability, a necessary ingredient in today’s meetings and membership virtual world. The first thing to do is to ask members what they want: do a survey, ask them what their priorities and preferences are during this challenging time...
by Suzanne Fedie, CAE | Mar 10, 2020 | Acumen Blog, Case Studies, Membership
The International Association of Special Investigation Units (IASIU) came to Association Acumen after five years of steady declines in membership. The Challenge The traditional approach of reaching members through email or direct mail no longer effectively engages the...
by Association Acumen | Feb 8, 2020 | Acumen Blog, Marketing & Communications, Membership
Every generation has custom ways that they like to receive information. It’s important to reach your target audience where THEY are at and in terms of what they care about. A great way to create meaningful engagement with your members is by segmenting your audience...
by Elizabeth Schlicht, CAE | Jan 15, 2020 | Acumen Blog, Case Studies, Membership
The automotive sector was hit hard by the 2008 recession, with Americans and companies purchasing and leasing fewer cars. By comparison, there were 16 million new cars sold in 2005 but less than 10 million new cars in 2008. Corporate fleets were impacted with budgets...
by Elizabeth Schlicht, CAE | Sep 11, 2019 | Acumen Blog, Marketing & Communications, Meetings & Conferences, Membership
We can now simultaneously track our steps, locations, heartbeat, calorie intake, sleep, energy consumption, movement in our houses, whether the garage door is open and more. But what does this trend toward tracking micro-datum mean for associations? Membership data...
